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Last updated July 29, 2021

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New York LLC Publication Requirements (Part 2)

Quick Start Guide
This Quick Start Guide is a brief overview of how to form an LLC in New York.

Detailed Lessons:


New York LLC Costs:
New York LLC filing fee: $200
Newspaper fees: varies by county (see Lesson 2)
Certificate of Publication: $50
Biennial Statement: $9 (every two years)

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New York LLC - Publication Requirement (Part 2)

Video Transcript:

The following information is provided for educational purposes only and in no way constitutes legal, tax, or financial advice. For legal, tax, or financial advice specific to your business needs, we encourage you to consult with a licensed attorney and/or CPA in your State. The following information is copyright protected. No part may be redistributed, copied, modified or adapted without prior written consent of the author. In this video, we will discuss publishing your newspaper ads. As a reminder, now that your LLC is formed, you’re required to notify the public of its formation by publishing an ad in 2 newspapers. Your ads must run in both newspapers for 6 consecutive weeks. 1 newspaper must have a daily circulation and the other newspaper must have a weekly circulation. For each the daily and weekly newspapers, your ad just needs to appear once per week for those 6 consecutive weeks. Your ads must be published within 120 days of your LLC’s approval date. You’re now ready to prepare your ads for the newspapers. We recommend that you pause the video now and write out your ad using the following format and replacing the underlined text with your LLC’s information: “TURTLE POND LLC. Articles of Organization (abbreviated). filed with the Secretary of State of New York (also abbreviated) on 7/31/14. Office: Albany County. SSNY designated as agent of the LLC upon whom process against it may be served. SSNY shall mail copy of process to the LLC, 100 Jane Street, #4A, New York, NY 10014. Purpose: any lawful purpose. You can find your LLC’s formation date in the Filing Receipt he received back from the State. For the address part, you can use your actual address, or you can use the address of a Registered Agent (if you’ve hired one). The ad format will remain the same for both the daily and the weekly newspaper. You will simply publish the same ad twice. The example ad we just showed you is also listed below this video for your reference. You’re now ready to contact the newspapers and publish your ads. If you are publishing in Albany County, you can find the contact information below this video for the approved Albany daily and weekly newspapers. If you are publishing in another county, remember, the newspapers must be approved by the County Clerk for the county in which your LLC office address is located. Below this video is a list of all the New York County Clerks. You’ll need to call your County Clerk to obtain the contact information for 1 approved weekly newspaper and 1 approved daily newspaper. You should have done this in an earlier Lesson. If you did, you can just use that contact information and call those newspapers. Once you have found an approved daily and weekly newspaper, you’re now ready to prepare an Ad Request Form. The Ad Request Form is a template that we have created to make it easier for you when placing your ad order with the newspapers. You can download the form below this video. The Ad Request Form contains standard language that can be used to place your ad order with any newspaper, in any county. You will simply replace the underlined text in the Ad Request Form with your LLC’s information. Then, you will send your request form to the newspapers to place your order. Depending on the newspaper, you may need to place your order by phone, fax, email or online. If placing your order by phone, you can read the information in the Ad Request Form to the newspaper representative. If not ordering by phone, you will submit your Ad Request Form online, or send by fax or email to the newspapers. Then, be sure to call the newspapers afterwards to confirm they received your order and to obtain payment instructions. Again, your ads will run in both the daily newspaper and the weekly newspaper for 6 consecutive weeks. After the 6 weeks is over, the newspapers will send you confirmation that your ads have run. This confirmation comes in the form of an Affidavit of Publication. The Affidavit of Publication is proof from the newspapers that your ads have been published. Most newspapers will automatically mail you an Affidavit of Publication shortly after the ads have run. However, if they do not, you will need to call or email the newspapers to obtain your Affidavits. Once received, you will then need to keep these Affidavits of Publication handy, as you will need to submit them with your Certificate of Publication to the State. We will show you how to submit your Certificate of Publication in the next Lesson. We also recommend that you make a photocopy of the Affidavits and keep them with your business records. You’re now ready to contact the newspapers and publish your ads. Remember, below this video you will find the Example Ad format and Ad Request Form which you can download, the contact information for Albany County approved newspapers, and the contact information for all New York County Clerks. Remember, you need to call the County Clerk and obtain the contact information for approved newspapers. Once you have placed your ad orders with the newspapers, you can then proceed to the next Lesson.
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Ad Request Form

County Clerk Directory

Instructions: Call your county clerk. Ask for the phone number of one daily newspaper and one weekly newspaper. Then call the newspapers for instructions.

List of all County Clerks: NYSAC: NYS Association of County Clerks

Albany County Newspapers

Times Union Daily (daily circulation newspaper)

Phone: 518-454-5000 (press 0, then ask to the Legal Department)
Email: tulegals@timesunion.com

When emailing the Times Union Daily, you will need to include:

  1. The text for your newspaper ad. You can just type it inside the email.
  2. The county of the office location in New York. For example: Albany county.
  3. Your name, telephone number, and mailing address. The mailing address should be your actual mailing address, which can be located in New York state or it can be in another state. The newspaper doesn’t want your Registered Agent address here. They want your actual mailing address. Note, this doesn’t affect the publication strategy.
  4. The section of law that applies to your New York LLC. Most people have what’s called a “Domestic LLC” (an LLC formed in New York). Domestic LLCs are Section 206. If you have a Foreign LLC, that is Section 802.

Note: Domestic Professional LLC (PLLC) is Section 1203. Foreign Professional LLC is section 1306.

(related article: what’s the different between a domestic LLC and a foreign LLC?)

Altamont Enterprise (weekly circulation newspaper)

Phone: 518-861-4026 (press 101 for Legals)
Email: legals@altamontenterprise.com


1. Send them the text for your newspaper ad and request a price quote.
2. Give them written approval in the email. Can be as simple as, “Okay, please proceed.”
3. They will send you an invoice and you can make payment online.
4. FYI, because they are a weekly paper, they only check emails on Friday and Saturday.

Example LLC newspaper ad text

Note: You can replaced what’s underlined with your LLC’s information.

TURTLE POND LLC. Art. of Org. filed with the SSNY on 07/31/14. Office: Albany County. SSNY designated as agent of the LLC upon whom process against it may be served. SSNY shall mail copy of process to the LLC, 100 Jane Street, #4A, New York, NY 10014. Purpose: Any lawful purpose.

Since most newspapers charge per line (or per word), we have a shorter version that still meets the legal requirements. Feel free to use this version to save money:

TURTLE POND LLC. Filed with SSNY on 07/31/14. Office: Albany County. SSNY designated as agent for process & shall mail copy to: 100 Jane Street, #4A, New York, NY 10014. Purpose: Any lawful.

Next Step: Certificate of Publication

Once you have published your ad in one weekly circulation newspaper and one daily circulation newspaper for 6 consecutive weeks, please wait for the newspapers to send you your Affidavits of Publication.

Once you receive your Affidavits of Publication, you can then proceed to the next Lesson: Certificate of Publication.

Matt Horwitz
Matt Horwitz
Founder & Educator, LLC University®
Matt Horwitz has been the leading expert on LLC education for the past decade. He founded LLC University in 2010 after realizing people needed simple and actionable instructions to start an LLC that other companies weren't offering. He's cited by Entrepreneur Magazine, Yahoo Finance, and the US Chamber of Commerce, and was featured by CNBC and InventRight.
Matt holds a Bachelor's Degree in business from Drexel University with a concentration in business law. He performs extensive research and analysis to convert state laws into simple instructions anyone can follow to form their LLC - all for free! Read more about Matt Horwitz and LLC University.

48 comments on “New York Publication Requirements (Part 2)”

Disclaimer: Nothing on this page shall be interpreted as legal or tax advice. Rules and regulations vary by location. They also change over time and are specific to your situation. Furthermore, this comment section is provided so people can share their thoughts and experience. Please consult a licensed professional if you have legal or tax questions.

  1. Hi Matt!

    Your website and info has saved me a new entrepreneur so thank you!

    I have a quick clarifying question specifically with the LLP Request for Formation form. I have filed the LLC online and received an LLC/LLP Request for Information form. I am living in NYC and for publishing purposes, I am using a family member address in Suffolk County. I the form, I entered the Suffolk address in the Business address field (Part 1), my question is in Part 5 it, the form asks for business member information including home address. Since it’s an sole proprietorship, I’m the only member/filer in the LLC. Under home address, is this for publishing purposes? Meaning should I list my NYC address or the Suffolk county address?

    THANK YOU AGAIN for your help & the amazing info that you have available!!!

    • Hey Stephanie! So glad to hear. You’re very welcome. The LLC/LLP Request for Information Form goes to the Dept. of Taxation and Finance, which is different than the Division of Corporations. In short, you can use any address you’d like. This Request for Information Form doesn’t have anything to do with the LLC newspaper publication requirement. I recommend using whichever address is best to receive mail.

      p.s. The form says it’s due within 15 days, but this isn’t enforced, and there’s no penalties if it’s submitted late. It’s not a binding form, it’s just informational in nature. The NY Department of Taxation & Finance just wants to know what type of returns they should expect from your LLC. Hope that helps.

      • Thank you so much Matt!! Really appreciate the quick response! Mailing the papers today!! So excited!

        Thank you again!

  2. Thank you so much for sharing such a helpful information Matt!

  3. Matt,
    Should I give my actual LLC’s address or my Registered Agent’s address for receiving the Affidavit of Publication?
    Thank you!

    • Hi Tuan, just to clarify, if you’re speaking about the address that you’re giving to the newspapers (usually via email) for where the Affidavit of Publication should be returned to when placing your newspaper ad (not the address in the newspaper ad itself), then you can use your actual LLC address.

      • Yes Matt,
        So the address I put for the Ad on Newspaper is my Registered Agent which is located in Albany. However, I want the Affidavit of Publication goes to my actual LLC’s address which is located in Bronx, NY so that I can mail it to the State. I just wonder if that is okay to have company’s Ad in Albany, but Affidavit of Publication sent to Bronx.

        • Hi Tuan, yes, you are correct. It is okay to have the Albany address in the newspaper, but have the Affidavits of Publication sent to the Bronx. Reason being is the address that you provide to the newspapers is private. You’re essentially telling the newspapers, “Please send the affidavits to this mailing address”. You’re not stating, “This is my LLC’s principal office address”. Having said that, if you feel more comfortable listing the Albany address in both places, that is totally fine. Your Registered Agent will scan and email the mail they receive from the newspapers (the Affidavits of Publication and the newspaper “snippets”) and then you can print them out and file that along with your Certificate of Publication. Meaning, you don’t need to file the original Affidavits of Publication with the state. Copies are fine. Hope that helps further clarify :)

          • Thank you so much for your help Matt! Your website is really helpful for young entrepreneur like me. Hope you have great time, and good luck !

            • You’re very welcome Tuan! Thanks for the kind words :)

  4. Can we start our business activities before we make the publications? Or we have to wait for the 6 weeks ?

    • You can start business activities right after your Articles of Organization is approved. You don’t have to wait for the newspaper ads to finish running.

  5. Hi Matt, I have a question about the address for mailing a service of process. I have a registered agent in Albany, and plan to use their address. The template ad does not reference an agent. Should I include the NAME of the registered agent in the ad? Or is that optional? Thanks in advance!

    • Hi Chele, you’re hiring a Registered Agent, but there’s actually not a need to elect them as your Registered Agent in the filing of your Articles of Organization (the NY Secretary of State receives service of process by default, something unique in NY). So you are essentially hiring a Registered Agent in order to use their address for the Forwarding of Service of Process address (sounds like a riddle, doesn’t it lol!) not your actual Registered Agent. Having said that, if you filed your Articles of Organization with the Registered Agent listed in the “Registered Agent” section of the online filing, then you should include them in your ad. If not, then leave them out. You’ll see the ad text we provide mentions ‘NY SOS as Agent for Service of Process’. Hope that helps. Let me know if you need any more clarification.

  6. Great information regarding NY publishing fees. Question about an existing LLC that never published located in NY City which has a high publishing fee. Can the address be changed to Northwest Registered Agent then publish and file with the state? After publishing then change address back.

    Thanks for your help.

    • Hi Ed, apologies for the slow reply. Yes, you are correct. You can change the county location of the office and the address to Albany, publish there, then change your address back. Hope that helps!

      • Hi Matt,
        On this same answer you provided. If I want to change the addres back to NYC, do I have ro wait for the end of the publication?

        Thank you in advance

        • Hey Andres, it’s best practice to wait until the publication requirement has been met. Hope that helps.

  7. Hello great information keep up the wonderful job!
    I want to know when Publishing with the newspaper daily and weekly. Dose the ad have to run once for 6 weeks Consecutively for both the weekly and daily newspapers?

    • Thanks Jay! I’m not sure exactly how many days consistently the newspapers run the ads (it varies), but as long as you order with them, they take care of the legal requirement and will issue an Affidavit of Publication at the end of the run. Hope that helps.

  8. Hi Matt,
    I am forming an LLC in Monroe county. I hired an online service to be my registered agent before I found your website because I had the understanding that I needed to have one. Their address is in Brooklyn and I have to imagine that the newspaper fees will be higher there than here at home.

    I am now confused as to how I should proceed. Can I list the county as Monroe, the Service of Process address as my home, name a registered agent in Brooklyn, and then publish in newspapers in Monroe county?

    If I can publish in Monroe county would my news paper publication still state that process should be mailed to the address in Brooklyn?

    Thank you,

    • Hi James, as long as the SECOND article in the Articles of Organization (“SECOND: The county within this state in which the office of the limited liability company is to be”) states Monroe, you can publish there. Since you don’t need the Registered Agent, why not just not list them in your Articles of Organization? Better yet, why not call/email them and ask for a refund? And yes, your Service of Process address can be your home (which I’m guessing is in Monroe). You can just use your Monroe address in the newspaper ad as well (for the “SSNY shall mail copy of process to the LLC…” part of the ad). Hope that helps. Let me know if you have any followups.

  9. I bought the NW Registered Agent, filed Article of Organization at NYS, got an EIN, and currently making LLC publication ads @ Albany. Now, I believe I need to get a Business Certificate at the county level… do I need to file @ Albany or @ my actual LLC county?

    • Hey MC, apologies for the slower reply. For some reason our comment system filtered your message into the spam folder (I think it was because of the ‘at’ symbols). If you plan on changing your address back after your newspaper publication requirements are met, then I would file in the county where you’ll ultimately be changing your address to. Hope that helps.

  10. I recently set up my NY LLC with Legalzoom and they told me that they (for a fee) would need to be my Registered Agent. 2 questions: Do I list them in my newspaper ad as my designated agent instead of SSNY? Second question you may choose not to address but, do I actually need the online services of a Legalzoom to act as my Registered Agent or is it reasonably simple enough for me to act as my own agent (assuming they will issue a refund)? Thank you so much for your clear and very helpful advice with this entire process.

    • Hi John, that is not correct. A Registered Agent is not required in New York (see New York LLC Registered Agent) since the Secretary of State acts as the Agent for Service of Process for all LLCs. Hiring a Commercial Registered Agent is optional. Hope that helps.

  11. Thank you Matt for that clarification. As you can well imagine, this process can be somewhat daunting for a novice and I’d rather not spend money on a Registered Agent service if it’s unnecessary. I appreciate your input.

    • Hi John, you’re very welcome. I understand 100%. Confusing language used in LLC filings and certain companies make certain details hard to find.

  12. Hi Matt,
    Thank you for the information. I have followed your videos to form the LLC for my business, your step-by-step guide has been very valuable to help me with the process and avoid unnecessary expense. Per your recommendation, I have hired a registered agent in Albany and when I filed for the LLC (late December last year) I chose existence date of January 1 of this year. I have 2 specific questions for Publication requirements (this by far has been the most time consuming hurdle in this process). 1) Do I need to include the existence date in the legal notice, since it is not the same as filing date? Legally, is the formation date for my LLC the filing date (December) or existence date (January 1)? 2) Per articles or org., SSNY is my designated agent. However, I do have a commercial registered agent as well. Do I need to include this in the legal notice? It is not part of my articles of org. but Section 206 says the notice shall include (item 5).
    Thank you

    • Hey Polina, you’re very welcome. 1) I think it’s a good idea to include that. For example, “Art. of Org. filed with the SSNY on XX/XX/19. Effective XX/XX/19.” 2) Yes. As per Section 206, you can state, “{Name of Registered Agent} is Registered Agent for the LLC upon whom process against it may be served. Address: {Address in NY}.” Hope that helps!

  13. Hello Matt,

    Looks like Albany daily newspaper has new requirements.

    If you included a legal notice, please be sure that the following was included:
    Your legal notice in text form (word document or typed into an email preferred)
    Your full name
    The address you would like the affidavit sent*
    *note this CANNOT be your Registered Agent’s address
    *also note, we DO NOT email the affidavit
    A phone number we can reach you at
    The section number for your LLC/PLLC/LP/etc. <——————— Where can I find this section number?
    The county of the office location


    • Hi David, thanks for your comment! We got in touch with the Times Union Daily and added more detailed instructions to this page. The “section number” for the LLC is pertaining to the relevant section of law under which a New York LLC is formed/registered. Most people have what’s called a “regular” Domestic LLC. If that’s the case, you’ll use Section 206. If anyone else is reading this, we added the other sections above under the Times Union Daily instructions. Hope that helps!

  14. My LLC was formed on 1/9/19 in NY but hasn’t filed LLC publication with SSNY. What is the penalty and remedy?

    Thank you,

    • Hi Jason, your LLC is not in good standing. To remedy the situation, you just need to meet the publication requirement. Hope that helps.

  15. Hey Matt,
    Your website is Amazing! I have question about the ad. As I used Northwest Registered Agent to form the LLC do I need to put only their address inside the ad or both their name and address? Best

    • Thanks Tanja! If you look at the “Turtle Pond LLC” example ad text above on this page, you can use that format. So you won’t need to use Northwest Registered Agent’s name, but just use their address instead. Hope that helps :)

  16. Hi Matt, thank you for this helpful information. I just have a question about paying for Publication. Can I use my personal expenses or does it count as a business expense meaning I would need to set up my business account first?
    Thank you again

    • Hi Bri, you’re very welcome. No, you don’t need to open an LLC bank account in order to pay for the newspaper publication in order to claim it as a business expense. You can simply have your LLC reimburse you and from a tax and bookkeeping perspective, it’s as if it were a business expense.

      • Thank you for your assistance. Also, for publication do I give the newspapers the filing date or effective date being that they are different?

        • You’re welcome Bri. Great question. For the ad text, you can use “Filed with SSNY on…” and list the filed date and not the effective date.

  17. Hey Matt, thanks for all the useful tips. One thing I’m not completely clear on is the daily newspaper ad requirement. Do I need to advertise every day for 6 weeks, or once per week for 6 weeks? The weekly newspaper is pretty clear… I’ll advertise once per week there!

    • Hi CJ, you’re very welcome. The statute (Section 206) states, “…shall be published once in each week for six successive weeks…”, so each newspaper will be running the ad once each week. The different between the newspapers is one is printed daily and one is printed weekly. These rules can be a little funny lol ;)

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