Last updated October 1, 2020

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New York LLC Publication Requirements (Part 2)

Quick Start Guide
This Quick Start Guide is a brief overview of how to form an LLC in New York.

Detailed Lessons:


New York LLC Costs:
New York LLC filing fee: $200
Newspaper fees: varies by county (see Lesson 2)
Certificate of Publication: $50
Biennial Statement: $9 (every two years)

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New York LLC - Publication Requirement (Part 2)

Video Transcript:

The following information is provided for educational purposes only and in no way constitutes legal, tax, or financial advice. For legal, tax, or financial advice specific to your business needs, we encourage you to consult with a licensed attorney and/or CPA in your State. The following information is copyright protected. No part may be redistributed, copied, modified or adapted without prior written consent of the author. In this video, we will discuss publishing your newspaper ads. As a reminder, now that your LLC is formed, you’re required to notify the public of its formation by publishing an ad in 2 newspapers. Your ads must run in both newspapers for 6 consecutive weeks. 1 newspaper must have a daily circulation and the other newspaper must have a weekly circulation. For each the daily and weekly newspapers, your ad just needs to appear once per week for those 6 consecutive weeks. Your ads must be published within 120 days of your LLC’s approval date. You’re now ready to prepare your ads for the newspapers. We recommend that you pause the video now and write out your ad using the following format and replacing the underlined text with your LLC’s information: “TURTLE POND LLC. Articles of Organization (abbreviated). filed with the Secretary of State of New York (also abbreviated) on 7/31/14. Office: Albany County. SSNY designated as agent of the LLC upon whom process against it may be served. SSNY shall mail copy of process to the LLC, 100 Jane Street, #4A, New York, NY 10014. Purpose: any lawful purpose. You can find your LLC’s formation date in the Filing Receipt he received back from the State. For the address part, you can use your actual address, or you can use the address of a Registered Agent (if you’ve hired one). The ad format will remain the same for both the daily and the weekly newspaper. You will simply publish the same ad twice. The example ad we just showed you is also listed below this video for your reference. You’re now ready to contact the newspapers and publish your ads. If you are publishing in Albany County, you can find the contact information below this video for the approved Albany daily and weekly newspapers. If you are publishing in another county, remember, the newspapers must be approved by the County Clerk for the county in which your LLC office address is located. Below this video is a list of all the New York County Clerks. You’ll need to call your County Clerk to obtain the contact information for 1 approved weekly newspaper and 1 approved daily newspaper. You should have done this in an earlier Lesson. If you did, you can just use that contact information and call those newspapers. Once you have found an approved daily and weekly newspaper, you’re now ready to prepare an Ad Request Form. The Ad Request Form is a template that we have created to make it easier for you when placing your ad order with the newspapers. You can download the form below this video. The Ad Request Form contains standard language that can be used to place your ad order with any newspaper, in any county. You will simply replace the underlined text in the Ad Request Form with your LLC’s information. Then, you will send your request form to the newspapers to place your order. Depending on the newspaper, you may need to place your order by phone, fax, email or online. If placing your order by phone, you can read the information in the Ad Request Form to the newspaper representative. If not ordering by phone, you will submit your Ad Request Form online, or send by fax or email to the newspapers. Then, be sure to call the newspapers afterwards to confirm they received your order and to obtain payment instructions. Again, your ads will run in both the daily newspaper and the weekly newspaper for 6 consecutive weeks. After the 6 weeks is over, the newspapers will send you confirmation that your ads have run. This confirmation comes in the form of an Affidavit of Publication. The Affidavit of Publication is proof from the newspapers that your ads have been published. Most newspapers will automatically mail you an Affidavit of Publication shortly after the ads have run. However, if they do not, you will need to call or email the newspapers to obtain your Affidavits. Once received, you will then need to keep these Affidavits of Publication handy, as you will need to submit them with your Certificate of Publication to the State. We will show you how to submit your Certificate of Publication in the next Lesson. We also recommend that you make a photocopy of the Affidavits and keep them with your business records. You’re now ready to contact the newspapers and publish your ads. Remember, below this video you will find the Example Ad format and Ad Request Form which you can download, the contact information for Albany County approved newspapers, and the contact information for all New York County Clerks. Remember, you need to call the County Clerk and obtain the contact information for approved newspapers. Once you have placed your ad orders with the newspapers, you can then proceed to the next Lesson.

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Ad Request Form

County Clerk Directory

Instructions: Call your county clerk. Ask for the phone number of one daily newspaper and one weekly newspaper. Then call the newspapers for instructions.

List of all County Clerks: NYSAC: NYS Association of County Clerks

Albany County Newspapers

Times Union Daily (daily circulation newspaper)

Phone: 518-454-5000 (press 0, then ask to the Legal Department)

When emailing the Times Union Daily, you will need to include:

  1. The text for your newspaper ad. You can just type it inside the email.
  2. The county of the office location in New York. For example: Albany county.
  3. Your name, telephone number, and mailing address. The mailing address should be your actual mailing address, which can be located in New York state or it can be in another state. The newspaper doesn’t want your Registered Agent address here. They want your actual mailing address. Note, this doesn’t affect the publication strategy.
  4. The section of law that applies to your New York LLC. Most people have what’s called a “Domestic LLC” (an LLC formed in New York). Domestic LLCs are Section 206. If you have a Foreign LLC, that is Section 802.

Note: Domestic Professional LLC (PLLC) is Section 1203. Foreign Professional LLC is section 1306.

(related article: what’s the different between a domestic LLC and a foreign LLC?)

Altamont Enterprise (weekly circulation newspaper)

Phone: 518-861-4026 (press 101 for Legals)


1. Send them the text for your newspaper ad and request a price quote.
2. Give them written approval in the email. Can be as simple as, “Okay, please proceed.”
3. They will send you an invoice and you can make payment online.
4. FYI, because they are a weekly paper, they only check emails on Friday and Saturday.

Example LLC newspaper ad text

Note: You can replaced what’s underlined with your LLC’s information.

TURTLE POND LLC. Art. of Org. filed with the SSNY on 07/31/14. Office: Albany County. SSNY designated as agent of the LLC upon whom process against it may be served. SSNY shall mail copy of process to the LLC, 100 Jane Street, #4A, New York, NY 10014. Purpose: Any lawful purpose.

Since most newspapers charge per line (or per word), we have a shorter version that still meets the legal requirements. Feel free to use this version to save money:

TURTLE POND LLC. Filed with SSNY on 07/31/14. Office: Albany County. SSNY designated as agent for process & shall mail copy to: 100 Jane Street, #4A, New York, NY 10014. Purpose: Any lawful.

Next Step: Certificate of Publication

Once you have published your ad in one weekly circulation newspaper and one daily circulation newspaper for 6 consecutive weeks, please wait for the newspapers to send you your Affidavits of Publication.

Once you receive your Affidavits of Publication, you can then proceed to the next Lesson: Certificate of Publication.

Matt Horwitz
Founder & Educator, LLC University®
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