ZenBusiness vs LegalZoom
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Are you deciding between ZenBusiness and LegalZoom for LLC formation? We know, it can be confusing. But don’t worry! Read our helpful comparison guide below, to learn which company is the best for you.

LLC service providers all seem to offer the same services, but is price the only thing you should consider? We think user experience, including friendliness of website language and customer support, are really important too. We compared prices along with the other aspects of both websites to help you select the best company to form your LLC.

Is it better to use a big company like LegalZoom, or a specialized LLC formation service like ZenBusiness? We compared ZenBusiness vs LegalZoom on 10 different features of their business formation services.

Winner: ZenBusiness is the clear winner over LegalZoom. With their ease-of-use, better pricing, and higher quality service bundles, ZenBusiness works better for small business owners starting a Limited Liability Company (LLC).

Is ZenBusiness the best? ZenBusiness is certainly better than LegalZoom, however, there are other companies out there. Check out our Best LLC Services page. Our favorite LLC formation company is Northwest Registered Agent.

About ZenBusiness

ZenBusiness logo
The ZenBusiness logo is a registered trademark of ZenBusiness.

ZenBusiness is a filing company that offers LLC formation along with many other services. ZenBusiness can help you set up a Limited Liability Company in any state. In addition to their business entity formation services, they also offer Registered Agent services and a collection of legal forms.

Want to learn more about ZenBusiness?

Read more about their services in our ZenBusiness LLC Review.

About LegalZoom

Legal Zoom LLC Review Logo

LegalZoom is an online legal technology company that offers a wide variety of legal services, including business formation services. According to their website, LegalZoom was founded in 1999 and has launched over 4 million businesses.

LegalZoom offers LLC formation packages that include various documents as well as other legal services like legal forms templates and consultations with attorneys. While LegalZoom is a large company, they don’t always get the best customer reviews.

Want to learn more about LegalZoom?

Read more about their services in our LegalZoom LLC Review.

LLC Formation Services: ZenBusiness vs. LegalZoom

The Basic LLC Package: What do you get?

We compared the features offered in the basic LLC formation package at each company. What else do you get besides the actual Articles of Organization filing with the state?

ZenBusiness

The basic package (called “Starter”) includes an Operating Agreement template, one free year of Registered Agent service, one free year of Worry Free Compliance Service, an Accounting Consultation, and a Google Ads credit match.

LegalZoom

The basic package (called “Economy”) includes a customized Operating Agreement, and a financial account authorization letter. It doesn’t include a year of Registered Agent service; you will have to pay $249 for that.

Winner: ZenBusiness’s basic package offers better value.

The real value in ZenBusiness’s Starter Package is the free year of Registered Agent service and their Worry-Free Compliance Service, which files your LLC Annual Report for you. LegalZoom also offers an Annual Report filing service (in their Total Compliance package), but that’s a separate fee of $280/year.

Pricing

Note: None of the prices below include the state LLC filing fees.

ZenBusiness

ZenBusiness offers the Starter package for $49, the Pro package for $199, and the Premium package for $299.

ZenBusiness LLC service package pricing

The Starter package is good value for an LLC service. But be careful: it contains an annual compliance service subscription that renews at $119 per year. Plus, it signs you up for ZenBusiness’s Registered Agent service that renews at $99 per year.

The Pro package has expedited filing and a few extras, but isn’t worth $199. The only upgrade in the Premium package is web hosting, which we don’t think is worth $100 extra.

To learn all of the details of the ZenBusiness packages, read our ZenBusiness Review.

LegalZoom

LegalZoom offers the Economy package for $79, the Standard package for $329, and the Express Gold package for $349.

Legal Zoom LLC Review LLC Packages

The Economy package is an okay value for business formation, but we really can’t justify the high prices for the Standard and Express Gold packages. Both get your LLC approved a little bit faster, and offer some extras (read the full description of each package in our LegalZoom review). However, the extras aren’t necessary to start your business, and you can get them cheaper with other companies, or you can do it yourself.

Winner: ZenBusiness has more affordable prices and their packages have more valuable add-ons.

LLC Service Turnaround Time

ZenBusiness

Usually it takes 2 business days for ZenBusiness to send your documents to the state. That’s pretty quick compared to their competitors.

Pro and Premium packages include expedited processing times. This means ZenBusiness will get your paperwork sent to the state right away. And, for an extra fee, the state will expedite your LLC’s approval time.

To form an LLC with ZenBusiness, select your state and choose your package options.

LegalZoom

Despite being a big company, LegalZoom doesn’t offer very fast business formation turnaround time. Your documents will be filed within 1-2 weeks of purchasing LegalZoom’s LLC service.

If you pay extra for the Express Gold package, LegalZoom will process your documents within 2-3 days. You can also pay extra for the state expedited processing, and get your LLC faster.

Legal Zoom LLC Review Total Compliance

Winner: ZenBusiness has faster turnaround times.

Lots of Upsells

ZenBusiness

ZenBusiness offers many upsells with their LLC formation services, but not in a distracting way. Although many of these upsells are things you can do yourself at home, for free, we appreciate that ZenBusiness isn’t aggressive about them.

LegalZoom

LegalZoom offers a ton of upsells, but bundles them into packages. This means you end up paying more for the LLC service you want, plus some extras you may not need. We don’t like that LegalZoom’s upsells are intrusive and sometimes need to be declined more than once to make them go away.

You’ll also be bombarded by offers for other subscriptions, like the Legal Protect Plan and Total Compliance package. Overall, LegalZoom has a lot of upsells during their business formation process and most of them aren’t worth the cost.

Winner: ZenBusiness has fewer and less aggressive upsells.

Confusing Language

ZenBusiness

ZenBusiness makes sure every product is clearly explained and easy to understand – even for people new to starting a business. However, some of their service costs aren’t super clear and it can be confusing to figure out which items are annual subscriptions and which aren’t.

LegalZoom

LegalZoom’s website has a lot of fancy language to make their services sound like you can’t live without them. They hide a lot of important details about limitations of the services (in particular, the Legal Protect Plan has a lot of exclusions). And LegalZoom isn’t clear about how the pricing really works on their packages.

Winner: Neither of these sites is truly transparent about pricing. But ZenBusiness has clearer, more helpful language on their website.

Customer Service

ZenBusiness

ZenBusiness’s customer service is reliable. And they can be reached by phone or online chat. We were also happy that they didn’t use pushy sales techniques.

However, they didn’t go out of their way to provide additional guidance. They instead just answered what we asked. That isn’t bad, but other companies offered more helpful suggestions.

LegalZoom

LegalZoom offers customer support by phone or online chat. But if you’re a new customer or just trying to get information, LegalZoom requires you to give them a lot of details about your business before they will even try to answer your questions.

We were disappointed to find that they were more interested in getting us to start the LLC formation process or to purchase online legal services, rather than helping us with our questions.

Winner: ZenBusiness’s customer support was much easier to get a hold of and they’re more helpful.

User Experience and Website

ZenBusiness

ZenBusiness excels at providing a simple, pleasing user experience. Their website uses an automated chat to walk you through the steps. This is helpful because it gives an explanation of each item in the LLC formation process.

After you form your company, ZenBusiness offers a user-friendly dashboard for your compliance needs. This is useful for filing annual reports and managing your Registered Agent service.

LegalZoom

LegalZoom offers a sleek, modern website design. However, it sends you through a lot of different pages to get the information you need. Also, the LLC formation process uses confusing layouts that make avoiding the upsells tricky.

Winner: ZenBusiness’s website is visually appealing and doesn’t have tricky or frustrating layouts.

Additional Features and Services

ZenBusiness

ZenBusiness offers several features not directly related to the business formation filing. We like their Google Ads credit match, but don’t think the website hosting package is a good value.

ZenBusiness also offers an accounting “consultation”. However, we don’t recommend this service. This is often a way for companies to make more money (they sell your information to the accounting company). And more often than not, your “consultation” is really just a sales pitch.

Instead, we recommend you hire your own accountant for your LLC. That way you have a trusted advisor for your business.

LegalZoom

LegalZoom offers additional services, but most have a monthly fee (instead of a one-time purchase). For example, the Legal Forms library, the Legal Protect Plan, and the Total Compliance subscriptions. These are expensive add-ons that LegalZoom describes as life-savers, but which actually have a lot of limitations. We don’t recommend spending your money on them.

Winner: ZenBusiness offers more useful services at better prices.

Legal Forms

If your business needs legal forms, like contracts and agreements, both ZenBusiness and LegalZoom offer them.

ZenBusiness offers a Business Document Templates Library. The cost is $99 (or it’s included free with the Pro and Premium packages).

LegalZoom offers a Legal Forms Library. The cost is $40 per month.

Winner: ZenBusiness’s library is much better. The price is cheaper and you get the actual document template, which can be used many times. On the other hand, LegalZoom requires you to complete a survey every time you want a form. And you can’t modify or re-use the LegalZoom document later.

ZenBusiness vs LegalZoom: Registered Agent Services

Price Per Year

ZenBusiness

ZenBusiness offers two types of Registered Agent services:

  • “Standard Coverage” for $99 per year
  • “Complete Coverage” for $149 per year

Note: The difference is “Complete Coverage” includes Worry-Free Compliance (ZenBusiness will file your LLC’s Annual Report).

However, be careful. If you choose the Pro or Premium LLC package, they already come with Worry-Free Compliance. So you just select “Standard Coverage” (so you don’t pay for Worry-Free Compliance twice).

ZenBusiness offers 2 Registered Agent packages.

LegalZoom

LegalZoom charges $299 per year for Registered Agent service, which is one of the most expensive prices in the industry. In some states, LegalZoom discounts this price to $249 per year if you form your LLC with them. That’s still very expensive compared to the competitors.

LegalZoom Registered Agent service is $299/year

Winner: ZenBusiness has a much better value for money on Registered Agent service.

Mail Forwarding and Service of Process

ZenBusiness

ZenBusiness scans and uploads legal mail sent to your LLC (including service of process). You use the same dashboard to access these as you do for other ZenBusiness features.

LegalZoom

LegalZoom also scans and uploads legal mail sent to your LLC (including service of process). They also have an online dashboard where you can access your documents.

Winner: Both companies offer the same service type, so this is a tie.

ZenBusiness vs LegalZoom: Who’s the winner?

When you compare ZenBusiness vs LegalZoom, ZenBusiness is the clear winner.

Here’s why:

We liked ZenBusiness’s customer service and convenient user dashboard for Registered Agent services. Their LLC formation process uses a conversational chat interface to walk you through the questionnaire. This is a user-friendly design.

ZenBusiness’s LLC formation packages give you lots of features at reasonable prices. Additionally, their Complete Coverage Registered Agent package also comes with their Worry-Free Compliance package. This means they’ll be your Registered Agent and file your LLC Annual Reports for only $149 per year. On the other hand, LegalZoom charges $579 per year for Registered Agent service ($299/year), and Total Compliance service ($280/year).

LegalZoom makes things complicated with lots of fine print, and their services are offered in confusing packages and monthly subscriptions. On the other hand, ZenBusiness has a simple, easy-to-use website with clear and friendly language.

We don’t like that LegalZoom is focused on selling you their other legal services – especially consultations with their attorneys. If all you need is help starting and running your LLC, ZenBusiness is a much better choice.

Is ZenBusiness the best? ZenBusiness is certainly better than LegalZoom, however, there are other companies out there. Check out our Best LLC Services page. Our favorite LLC formation company is Northwest Registered Agent.

File yourself with our free LLC guides

If neither ZenBusiness or LegalZoom seems like the right fit, and you want to save money, you can form your LLC yourself. And we can help!

At LLC University®, we offer step-by-step guides that teach you how to form your LLC yourself. You just pay the state filing fee.

Get started here: How to start an LLC in all 50 states

The Hybrid Approach: Hire ZenBusiness and DIY the little things

And even if you do hire ZenBusiness or LegalZoom to file your LLC, you can still save money in other ways. There are several upsells that you can skip and DIY instead:

Instead of paying for an LLC Operating Agreement, you can download our free LLC Operating Agreement template.

If you see an upsell for LLC Membership Certificates, you can skip it. We provide free LLC Membership Certificates here.

If you see an upsell for a Banking Resolution (aka financial account authorization letter), you can ignore it. This document isn’t actually needed to open an LLC business bank account. Banks will provide their own form.

If you’d rather not pay for someone to file your LLC Annual Report, you can do that yourself. Go to our LLC Annual Report page and select your state.

And you don’t have to hire someone to be your LLC’s Registered Agent. Instead, you can be the Registered Agent for your LLC. Check out our Registered Agent page for more details. All you need is a physical address in the state where you form your LLC. Being your own Registered Agent can save you more than $100 per year.

Matt Horwitz
Matt Horwitz
Founder & Educator, LLC University®
Matt Horwitz has been the leading expert on LLC education for the past decade. He founded LLC University in 2010 after realizing people needed simple and actionable instructions to start an LLC that other companies weren't offering. He's cited by Entrepreneur Magazine, Yahoo Finance, and the US Chamber of Commerce, and was featured by CNBC and InventRight.
 
Matt holds a Bachelor's Degree in business from Drexel University with a concentration in business law. He performs extensive research and analysis to convert state laws into simple instructions anyone can follow to form their LLC - all for free! Read more about Matt Horwitz and LLC University.

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